By Ranjit Singh, senior manager, and  Laura Preslan, manager, Deloitte Consulting LLP

Some companies have discovered that better price management can help to increase top-line and bottom-line growth. This provocative paper explores five widely held, but somewhat unfounded, myths that often impede pricing progress at many companies. It provides examples of how companies that overcame the myths achieved effective price management, and discusses the steps companies may consider to help get price management on the right course.

ManageSmarter.com, the home of Sales & Marketing Management, Incentive, Potentials, Presentations and Training magazines, has published an abridged version of the article in its Management section.

Download a full version of the white paper below.