In this issue of "Terzic on Strategy," Branko Terzic, U.S. and Global regulatory policy leader, Energy & Resources, Deloitte Services LP, discusses consumers' perception that they are doing all they can to reduce energy consumption, and the results of Deloitte's 2006 consumer survey. He mentions that the solution to the dilemma of consumer apathy about energy efficiency is a massive national campaign of consumer education followed by massive investment in energy efficiency.

For the full column, download the PDF below. This article is republished with permission from New Power Executive.