Automotive | Consulting | Customer Demand POV

Marketers today are grappling with the issue of a "paradox of choice." Product proliferation has resulted in consumers' multitude of choices and companies' never-ending chase to maximize profits by capturing every possible sale in an attempt to meet the niche demands of every possible customer. This approach to satisfying demand by expanding product offerings complicates manufacturing and supply chains, resulting in higher fixed and variable costs and reduced economies of scale. Given these challenges, how can manufacturers better align their product offerings to meet demand?

In the Deloitte Consulting LLP point of view (POV) "Shaping Customer Demand," a product packaging approach is introduced that can help uncover and address the challenges posed by product proliferation. This POV offers a perspective on how to:

Shape customer demand
Simplify product offerings
Improve product availability and quality
Simplify forecasting and scheduling
Improve efficiency
Maximize the total contribution margin

Companies that can balance a simplified product portfolio, while still satisfying specific customer needs and tastes, will benefit in the future. To learn more, download the full article below.