Webcast: 
Live Webcast: May 15, 2008
Archive: The recorded Webcast is available to watch/listen to until November 15, 2008

Topic: 
Sales and marketing practices used by most health plans today are decades old and designed to address a wholesale, employer-sponsored market. Are they sufficient to attract and retain customers in the emerging retail market?

Discussion Highlights:

• Key drivers accelerating growth of the retail marketplace and implications for health plans
• Approaches and considerations for developing an updated suite of sales and marketing capabilities focused on the end consumer
• A new sales and marketing framework that supports the retail environment

Learn why new sales and marketing practices are needed now and how health plans can use them to win the consumer in today’s marketplace.

Host:
Steve Burrill, partner, Deloitte & Touche LLP

Presenters:
Brian Keane, principal, Deloitte Consulting LLP
Paul Holdren, senior manager, Deloitte Consulting LLP

Duration: 1 hour

Sign Up: Register (free; registration required) to watch/listen to this archived Webcast.

Related Content: 
Overview: Health Plans 
Resources: Health Care Consumerism