Last year, 65 million cars were manufactured; 55 million were sold. Deloitte estimates that automakers and dealers could achieve a 20-percent increase in sales without fancy marketing programs or yet another new niche model. What would have to change? The way they think about their businesses.
A new point-of-view from Deloitte’s global automotive practice, "Great minds think alike," pulls together best practices among automakers and dealers to define five principles of business that enable more effective global retailing. According to the point-of-view, "a better buying experience means more sales. And a better buying experience will come only when automakers and dealers start working together in new ways."