In today’s highly competitive environment, characterised by commoditisation, rapid product life cycles and increasing customer demands and supply uncertainty, innovating the supply chain is critical to success and sustainability. The supply chain and the ability to source and provide products has become more important than ever. 

Bruce Whitfield, business journalist talks to Dr Chris Gopal, Director for Consulting at Deloitte Los Angeles about:

• how your supply chain can be a cash engine
• the importance of looking forward and managing risk
• recognition that not all customers are equal and so how can we better meet the customers needs through a better supply chain
• the differentiating factors that separate great from good supply chains