The Deloitte 2008 Survey of Health Care Consumers suggests that there are distinct consumer segments with diverse needs, which has specific implications for the life sciences, health care provider and health plan sectors. It is imperative that each sector understands these needs to take full advantage of the opportunities they present. The following reports address how each sector should consider new strategies, capabilities and investments to capitalize on these trends.
Opportunities for Health Care Providers in a Consumer-Driven Market Meeting consumers’ evolving health care needs and preferences requires more than improving service and convenience – it means shifting to consumer-centric business models and building “Customer Experience” capabilities. The report provides ways in which health care providers can begin to shift to this model.
Opportunities for Life Sciences Companies in a Consumer-Driven Market Life sciences companies that tailor their products and services to meet consumers’ evolving needs and preferences could gain a distinct competitive advantage and achieve profitable growth in the evolving marketplace.
Opportunities for Health Plans in a Consumer-Driven Market As nontraditional players enter the health care arena and begin to respond to consumers’ demands for increased access to online tools, information and services, health plans must act quickly to improve relationships with consumers and address their unmet needs to strengthen their role as trusted advisors.
Related Content:Research: 2008 Survey of Health Care Consumers Services: Health Plans, Health Care Providers and Life Sciences Overview: Center for Health Solutions
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