The 2008 Deloitte Annual Holiday Survey offers extensive insight into consumers’ outlook on the economy, expected spending by category and retail format, the “must have” gifts of the season and much more.

Since 1985, Deloitte LLP has commissioned an Annual Holiday Survey that gauges consumers’ economic outlook, expectations about the year-end holidays, and related spending and purchase patterns. The survey polls more than 10,000 adult consumers, a nationally representative sample of the U.S. population. In addition to a national view, we also analyze consumer sentiments and expectations in specific regional segments of the United States, including metropolitan areas and states. The survey provides a consistent historical framework that allows us to uncover longer-term trends, while also gathering information on topical, timely developments. This combination has allowed Deloitte to uncover important insights over the past two decades.

Press contact: 
Courtney Flaherty
cflaherty@deloitte.com 

Podcast: Reading the Signs of the Times: Holiday Spending Predictions 
It’s definitely not a letter to Santa. No one’s wish list would include a housing meltdown, a global credit crunch, a compromised manufacturing sector, failing financial institutions and massive bailouts. Listen to this podcast.

Press Release: Consumers Increasingly Embrace Online Shopping, “Green” Shopping This Holiday Season 
Online retailing will continue to grow this holiday season, with a record 71 percent of consumers spending at least part of their holiday budgets on the Internet. This figure is up 5 percentage points from 2004.

Press Release: Deloitte’s 23rd Annual Holiday Survey of Retail Spending and Trends 
With the economy weighing heavily on their minds, many Americans plan to spend less and shop differently and more carefully during this year’s holiday season. Review the results of our 23rd annual consumer survey.

Press Release: Deloitte 2008 Holiday Survey Forecast 
The holiday season is around the corner, and consumer behavior during this time of year can have an enormous impact on the retail industry. Read our forecast for holiday season sales.

Webcast: Unclaimed Property, Gift Cards and the Holiday Season – A Perfect Storm   
Learn about the importance of unclaimed property compliance and planning to guard against significant financial and reputational risk for your company. Register now for our Dbriefs Webcast on December 10 at 11 a.m. ET.

Fact Sheets: Retail Spending and Trends 
Fact sheets on everything from consumers' outlook about the economy to shopping destinations, from online shopping to eco-friendly shopping, and from gift-buying intentions to gift card trends.

Research: Historical Data  
How have sales fared in the past? Review results from past holiday seasons.

Holiday Spokespeople
Our Retail professionals have knowledge, insight and experience in the industry.

	Stacy Janiak  Vice Chairman and U.S. Retail Leader, Deloitte LLP
	Carl Steidtmann  Chief Economist and Director of Consumer Business, Deloitte Research, Deloitte Services LP

Related Content:
White Papers: Retail Growth Challenge Framework Series 
Newsletter: Preparing for an Economic Storm – July 2008 

Subscribe to Deloitte newsletters |  RSS (What is RSS?) 

As used in this document, ‘Deloitte’ means Deloitte & Touche LLP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries.