In Deloitte LLP’s initial piece for this Retail Growth Challenge Framework—a series of discussions on key issues impacting retailers—it was noted that the prior decade had been mostly positive for retailers due to favorable demographics and the industry’s effective use of new technologies that improved operations. A warning was sounded, however, regarding the years ahead.

This article focuses on the strategies, trends, and opportunities that exist in better understanding today’s changing and elusive customer. The longer-term challenges that retailers will likely be facing in the coming years are discussed. Perhaps most provocative may be the widespread adoption of new technologies that could transform the way that retailers interact with consumers. The country’s changing demographic profile will also require new strategies around providing the right mix of products and services to the right customers.

Read the full report attached below.

Read the other reports in our Retail Growth Challenge Framework series.

Related Content:
Overview: Retail 
Reports: Retail Growth Challenge Framework Series

 Subscribe to receive retail industry news and research by e-mail.