The Online & Onboard segment, which represents 8 percent of the population, includes high users of the system who prefer traditional approaches but who are also receptive to non-conventional approaches.

Online & Onboard consumers:

• Lean toward relying more on themselves than their doctors in making decisions and use online tools and value-added services more than any other segment. 
• Seek information and are sensitive to quality differences. 
• Tend to be compliant with treatment decisions and satisfied with their care. 
• Tend to have one or more chronic conditions (47 percent), but do not stand out with respect to any of the key demographic characteristics: 
  •  Mean age is 45 years
  • 53 percent are women
  • 92 percent are insured
  • 69 percent are Caucasian
  • 19 percent report annual household income of $100,000 or higher

To learn how the Online & Onboard segment responded to specific survey questions, access the Executive Summary of the 2008 Survey of Health Care Consumers.

Related Content:
Survey: 2008 Survey of Health Care Consumers
Fact Sheet Library: Health Care Consumerism
Overview: Center for Health Solutions