Technology companies seeking to increase revenues and market share in 2008 will need to learn how to effectively straddle the consumer and business marketplaces. A second issue that is expected to play out in both the business and consumer arenas in 2008 is the shifting focus of technology from enabling efficiency and automation to facilitating collaboration and augmentation. Other issues that are expected to impact the technology industry this coming year include:

• Outsourcing/offshoring
• Shifts in purchasing power
• Innovation blowback

Related Content
Press contact: Francine Fiano
Report: 2008 Industry Outlook 
Report: Technology, Media & Telecommunications Predictions 2008