 Tremendous flux and uncertainty in today’s U.S. health care market are making it difficult for health plans to develop and implement strategies to achieve sustainable competitive advantage. Health plans may need to identify new ways to differentiate their value proposition and attract and retain members if they hope to compete successfully in the future. Health care’s traditionally complex business model, changing customer relationship dynamics and an uncertain regulatory environment render conventional strategic planning processes and financial decision-making tools less effective for health plans. A new paper from Deloitte Consulting LLP, "Strategic Flexibility for the Health Plan Industry: The Next Move for Growth & Innovation in an Uncertain Market," describes a rigorous yet adaptable framework called Strategic Flexibility to help executives guide their organizations through the complex and uncertain health care market. The paper examines how Strategic Flexibility can be applied to five potential marketplace scenarios — Extreme Health Plan Consolidation, Business Diversification, Health/Wealth Convergence, Consumerism and the Uninsured, and Provider Disruption — delving into health plans’ optimal responses for each. The challenge for executives is to build a portfolio of options that make it possible for health plans to prepare for a range of plausible, albeit unpredictable, futures. Health plans that demonstrate this Strategic Flexibility should not only be able to cope with future uncertainty, but also exploit it for competitive advantage. Related Content:
Services: Health Plans
Innovation: Center for Health Solutions |
