This year’s Deloitte Christmas survey reveals how consumers perceive the changing environment and how it will impact their shopping attitude: less spent on gifts and more on food in order to balance the budget; search for alternatives to imported toys when quality is in question; the developing internet becoming indispensable for shoppers, etc.

This Deloitte survey deals with year-end period consumption in 20 countries from the EMEA region, including Cyprus. Studies have been conducted in parallel, using similar methods, in Scandinavia, in the UK and in the USA.

The survey in Cyprus is conducted for the second consecutive year. The conclusions of the study are based on consumer data collected via telephone, with the participation of 400 people of age between 18-65 years old.

The findings of the survey were presented by our firm in a press conference held in Nicosia on Tuesday 13 November 2007.