Innovation in Emerging Markets: 2007 Annual Study - Manufacturing - Article

"Innovation in emerging markets" is an annual study by Deloitte's Global Manufacturing Industry Group which examines what is required for companies to succeed and realize the enormous market potential of the developing economies. Each year, Deloitte previews the "Innovation in emerging markets" study to global CEOs during The World Economic Forum Annual Meeting in Davos, Switzerland.

The 2007 study captures the perspectives of over 440 senior executives across a broad spectrum of industry sectors, including automotive, industrial products, process, aerospace and defense, consumer durable and non-durable, life sciences and telecommunications manufacturers. This year's study examines the operational issues and successful strategies for establishing or expanding operations in five emerging markets: China, India, Southeast Asia, Latin America and Eastern Europe.

		Investment outlook Manufacturers continue to be bullish about China, but are also planning to invest in other emerging markets over the next five years.

		Talent management The war for talent is becoming fierce as more and more companies compete for a smaller pool of talent in emerging markets.

		Risk management Locating operations in emerging markets brings increased risks in a variety of areas such intellectual property protection, geopolitical issues and legal/regulatory issues.

		Operating models Companies are trending towards a business model of wholly-owned operations in emerging markets, providing more autonomy at the local level.

Learn more
Learn more about the latest findings from the full report and executive summary attached below in PDF format. Also refer to the 2006 report "Innovation in emerging markets: Strategies for achieving commercial success" and a recent interview with Steve Laughman, global automotive sector leader of Deloitte's Global Manufacturing Industry Group and a partner with Deloitte & Touche LLP (USA): "Automotive manufacturers seek revenue growth in emerging markets."

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Global Manufacturing industry group
The Global Manufacturing Industry Group of the Member Firms of Deloitte Touche Tohmatsu is comprised of more than 750 partners and 12,000 industry professionals in over 45 countries. Our deep industry knowledge, service line expertise and thought leadership allows us to solve complex business issues with clients in every corner of the globe. We attract, develop and retain the very best professionals and instill a set of shared values centered on integrity, value to clients, and commitment to each other and strength from diversity. Deloitte member firms provide professional services to more than 85 percent of the manufacturing companies in the Fortune Global 500®. For more information about our Global Manufacturing Industry Group, visit our Web site www.deloitte.com/manufacturing.

Media and analyst resources
Deloitte contacts are available to discuss the key findings of the study. For more information, media and analysts can contact:

Mimi Lee
Global Marketing Director, Manufacturing
Email: mimilee@deloitte.com.au

Tel: +61 (7) 3308 7116