 The use of proximity payments is now becoming increasingly accepted and offers significant benefits for consumers, merchants and card issuers. Proximity payments enable consumers to quickly and conveniently pay for merchandise using a standard card or through new devices such as key fobs, watches and mobile phones. Moreover, proximity payments made with mobile phones offer the potential to generate significant value for card issuers, by providing them with a wider range of payment options.
Deloitte has developed a business case to evaluate mobile payments from the perspective of a credit card issuer. Our research and analysis, which includes interviews with key stakeholders, has found significant benefits, such as reduced costs to merchants and increased consumer loyalty to those companies that adopt this technology.
Learn more about Deloitte's findings on proximity payments. Download, "The wallet goes wireless."
|