 Although this year may be the first time U.S. citizens elect an African-American man, a woman or a 72-year-old first-term president, it also may be the first time millions of voters have learned essentially everything they know about that new leader via media options that didn’t even exist — or hadn’t been widely used — during the last presidential race just four years ago. The strategies and tactics of the 2008 presidential campaign signal a game change in marketing techniques that the private sector has been slow to adopt. Businesses must learn to work with new media such as social networking and mobile devices — or risk falling behind. A new report by Rob Underwood, Adam Garrett, Laura Skladzinski, Nicole Gallagher, Andrei Vrabie and David Smith, of Deloitte Consulting LLP, discusses the following: To learn how businesses can borrow a page from the public sector playbook, download the full report below. Related Content:
Overview: Leveraging New Media |
