For millions of voters, Decision 2008 was influenced by media options that didn’t even exist — or hadn’t been widely used — during the last presidential race just four years ago. Candidates’ Facebook profiles allow users to add them as “friends,” and opt-in applications can collect users’ personal information to passively provide them with campaign updates. YouTube has become a campaign debate platform, a medium for political discourse and a public relations tool for individual campaigns. While campaign managers have embraced the reality of new media, many corporate marketers continue to use outdated techniques. Explore the content below to learn how private organizations can get in the game by borrowing a page from the political playbook.  | Perspective: Business, Politics and the New Social Media
Social media is no longer a novelty or a communications add-on. It is the beating heart of the Internet, and, therefore, the modern communications world. Leaders and companies that understand social media and master its ways will have a huge advantage. Learn more. |  | Report: Web 2.0: The Future of Collaborative Government
Web 2.0 is beginning to be put to work in government. Review the recommendations from Deloitte’s Public Leadership Institute and the National Academy of Public Administration on the topic. |  | Report: New Media and the 2008 Campaign Season - Valuable Lessons for Brand Marketers and Business About Being First, Fast and Nimble
Whether raising money, putting across a key message, or positioning a person or a company as a brand, the key is no longer just about the type of technology being used; it’s also very much about making the activity more interactive and social. |  | Fact Sheet: 7 New Media Factors for Business to Consider
New media presents both opportunity and peril — a cautionary tale that deserves immediate attention from all brand-conscious marketers. |  | Perspective: Media Technologies: 50 Years of Shaping – Good and Bad – Images, Content and Audience Impressions
From televised presidential debates to unaffiliated MySpace pages, new technologies have created a tumultuous landscape for political as well as corporate marketing. |  | Interview: Politics & New Media: Five Minutes with Rob Underwood
Understand why businesses should be taking note how political campaigns are using new media this election season – because, according to history, they're next in line for implementation. |  | Survey: Deloitte's State of the Media Democracy Survey — Rethink What You Know
We explore how different generations are “consuming” media — and what their future media preferences are likely to be. |
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