Executive Summary: 2008 Survey of Health Care Consumers
The role consumers play in the U.S. health care system has become more prominent. Understanding consumer attitudes, behaviors and unmet needs is crucial to inform this debate. Our survey revealed general desires such as greater accessibility and customization, but it also found telling differences in market segments.

Reference: Fact Sheet Library
Segmenting by demographic, we break down this complex issue and provide brief outlines and statistics on consumer desires, needs and habits.

Segmentation: What Type of Health Care Consumer Are You? 
Six distinct consumer types emerged from the survey: Content & Compliant, Sick & Savvy, Online & Onboard, Shop & Save, Out & About and Casual & Cautious.

Overview: Survey Methodology 
The Deloitte Center for Health Solutions employed a unique strategy and rigorous methodology to assess adult consumers’ behaviors, attitudes and unmet needs.

Research: Will Consumerism and Consumer-Directed Health Plans Transform U.S. Health Care?
Consumer-directed health plans appear to be an important ingredient in the transition from a patient-centric to consumer-centric health care delivery system.

Podcast: Embracing Disruption: How Consumers Are Transforming the U.S. Health Care System 
If the U.S. health care system is in crisis — and just try to find someone who says it isn’t — and it’s going to be fixed, any solution will have to take into account the attitudes and behavior of the people the system is supposed to serve in the first place. Listen in.

Report: Opportunities for Health Plans in a Consumer-Driven Market
Health care consumers have unmet needs that present opportunities for health plans to fill the void. Learn about the opportunities in a consumer-centric health care market.