The Out & About segment, which represents approximatly nine percent of the population, uses alternative approaches to treatment, consults alternative health care practitioners, and substitutes alternative or natural therapies for prescription medications more than the other segments. 

Consumers in this group:

• Are independent, generally preferring to make their own decisions. 
• Tend to be sensitive to quality, seek information, use some value-added services and want to shop for and customize their insurance. 
• Are the least compliant and least satisfied of all the segments.
• Tend to be female - 64 percent are women. 
• Trend with other segments with respect to age (mean of 43 years), race (70 percent Caucasian), income (18 percent report annual household income of $100,000 or higher) and health status (43 percent have one or more chronic conditions).

To learn how the Out & About segment responded to specific survey questions, access the Executive Summary of the 2008 Survey of Health Care Consumers.

Related Content:
Survey: 2008 Survey of Health Care Consumers
Fact Sheet Library: Health Care Consumerism
Overview: Center for Health Solutions