The Content & Compliant segment, which represents 29 percent of the population, includes consumers who tend to prefer traditional approaches to care and accept what doctors recommend. 

Consumers in this segment, on average, are:

• More compliant and satisfied than others. 
• Less likely to seek information or use value-added services offered by doctors, hospitals and health plans. 
• Least interested in shopping for and customizing their insurance. 
• Have an annual household income of $100,000 or higher (26 percent), compared to 22 percent or fewer in the other segments.

To learn how the Content & Compliant segment responded to specific survey questions, access the Executive Summary of the 2008 Survey of Health Care Consumers.

Related Content:
Survey: 2008 Survey of Health Care Consumers
Fact Sheet Library: Health Care Consumerism
Overview: Center for Health Solutions