The 2008 edition of the Deloitte Touche Tohmatsu (DTT) Global TMT Industry Group’s Predictions is a series of three reports examining emerging developments and how they will shape the technology, media and telecommunications (TMT) market. They were written by the Deloitte TMT industry group with input from leading industry analysts and executives. Each report includes recommendations on how best to take advantage of these trends.

Accompanying the 2008 Global TMT Predictions reports is a closer look at the U.S. market in a separate report called the Deloitte 2008 Industry Outlook. This series of reports for the TMT industries looks directly at trends impacting the U.S. market in 2008.

Key trends identified in both series of these reports include:

Technology
Innovation Blowback: Technology industries are demonstrating increased interest and investment in developing products to reach large, low-income populations in emerging economies. Expect to see at least one of these innovative products, services or management practices be introduced back into Western economies in 2008 and act as a disruptive force.
Green Technology Issues: LED lights, nanotechnology and water conservation technology predictions are all examples of how technology will play an important roll in green issues in 2008.
Privacy & Protection of Personally Identifiable Information: The rising value of digital protection, the flight to privacy and a move to online authentication will become increasingly important as increasingly sophisticated consumer targeting plans emerge, along with continued data security breaches involving personally identifiable information security.

Media & Entertainment
Online Advertising: Despite increased spending on online advertising, there is growing antipathy by consumers to the online advertisement and the tracking of online behavior.
Long Live Traditional Television, Thanks to Internet Television: Internet television will increasingly broaden the user experience of "traditional TV" as opposed to providing a viewing experience that competes with it.
The Living Room Moves Closer to Being Public Enemy No. 1: More elaborate TV/entertainment set-up in living rooms means higher energy consumption nationwide. The media and electronics industries will need to consider how the carbon footprint of the living room can be reduced without returning to antiquated technology.

Telecom
Getting Mobile Indoors: With an increasing portion of network traffic moving indoors, how will mobile operators adapt? Network sharing will be a strategic decision made by many operators in 2008.
Accessibility as a Business Driver: Demographics are creating new market opportunities for communications services and products. Market segmentation will play a key role in creating new product target markets.
From Credit Crunch to Communications Crisis: A vital question for the telecommunications sector is the extent to which the current credit crunch may provoke a crisis in the telecommunications sector in 2008.

Related Content
Deloitte 2008 Industry Outlook: Technology; Media; Telecom
Industries: Technology; Media; Telecom

Download a copy of each report in the 2008 Global TMT Industry Predictions series below.