Americans have a ravenous appetite for media, but while content may be king, what types of content people want, how they get that content and whether they like to contribute content of their own frequently depends on the year they were born.
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Americans have a ravenous appetite for media, but while content may be king, what types of content people want, how they get that content and whether they like to contribute content of their own frequently depends on the year they were born. Yet even tech-savvy Millennials share many of the same media consumption habits of their parents and older siblings, and, across generations, most people say they’d like to spend more time with their families and friends or even, incredibly, reading a book. Perhaps Guttenberg’s 15th century invention and contemporary multipurpose handheld devices aren’t so incompatible, after all.
Highlights:
- What are the major differences in media consumption habits between matures, boomers, Gen Xers and Millennials? (5:33)
- Younger generations want it all — a portable device from which they can instant message, text and e-mail, as well as take photos, shoot videos, listen to music, play games and access the Internet. How smart will smart phones get? (17:21)
- What are the cross-generational impacts of social networks? (23:02)
- Do you see one device or platform dominating in the near future — especially with respect to mobile devices? (38:51)
Host:
Matt Clark, principal, Deloitte Financial Advisory Services LLP
Guests:
Scott Dinsdale, executive vice president, Sony BMG
Jeff Mischka, principal, Deloitte Consulting LLP
Kelly Owens St. Julian, vice president of operations, Boost Mobile
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