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There’s a new kid on the block, a member of a rising breed of innovative young talent entering the work force and radically reinventing the way companies do business. They’re called Generation Y, and they have a brave new idea of corporate responsibility and the meaning of work unlike any generation before them. Business leaders who want an authentic edge in recruiting this generation of workers must learn to listen to them in a fundamentally different way.

Highlights:

• When we refer to “Gen Y,” who exactly are we talking about? (1:47)
• Why do companies that offer compelling skills-based volunteer programs appear to have a recruiting advantage? (7:18)
• What were the important findings of the 2007 Volunteer IMPACT Survey? (12:55)
• What first step would you urge a chief executive officer to take? (32:44)

Presenters:
Leah Reynolds, specialist and national practice leader of Generational Change and Total Rewards Communications, Deloitte Consulting LLP
Evan Hochberg, national director, Community Involvement, Deloitte Services LP

Related Content:
Article: Corporate Transparency, Stewardship and the New Generation of MBAs
Resources: IMPACT Day
Overview: Start a Dialogue – Communicating to the Generations   
Services: Human Capital

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