Information Technology (IT) is the elephant in the room. Ask most directors what they really know about IT, and you are likely to experience an arctic freeze strong enough to build igloos on the equator.
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Information Technology (IT) is the elephant in the room. Ask most directors what they really know about IT, and you are likely to experience an arctic freeze strong enough to build igloos on the equator.
It’s not that directors don’t appreciate the value of IT. On the contrary, they understand that IT strategy is crucial to their companies’ performance, competitiveness and future results. They realize that IT plays a vital role in almost every strategic initiative, from customer relations and marketing to globalization and outsourcing. Yet surprisingly, we find that few directors are actively involved in IT or make IT an integral part of their boards’ agendas. That neglect can come at a high price. If directors don’t make the most from this powerful resource, they may miss opportunities to increase market share and improve the efficiency of their operations.
