2026 Global Automotive Consumer Study

Electric vehicle adoption stalls 

While lowering fuel costs is a key motivator, it’s not enough to entice Belgians to choose all-battery vehicles (BEVs). The price, range, and charging time remain key concerns, ensuring traditional combustion engines dominate our car parks. For the second year in a row, environmental concerns are fading, and government taxes and incentives are increasingly viewed as barriers to electric vehicle adoption. 

Product quality surpasses brand loyalty 

Belgians are increasingly interested in the second-hand market and seem less inclined to stay loyal to a brand. The vehicle purchase decision-making process is driven by product quality, price, vehicle performance, and brand familiarity. More than half expect to pay €15,000-€49,999, but younger generations are looking for cheaper options. Cash and loans remain the preferred method of financing, but interesting niches are emerging. 

Safety and security features matter 

There’s a willingness to pay for vehicle health and maintenance, safety and security enhancements, and driver assistance features. Yet, concerns about data sharing remain high, underlining the need for greater trust and transparency in connected services.  

Belgians are weary of AI-enabled customisation that adapts settings automatically, as well as using their vehicles as platforms for integrated services. They like the idea of regular over-the-air (OTA) updates, which would encourage them to keep their vehicle longer. 

Trust is king 

The importance of creating strong customer relationships through ongoing service interactions is undeniable. When choosing a vehicle service provider, trust is the key driver followed by quality. Most Belgians will turn to authorised dealers, rating the experience based on cost, pricing transparency, and the work performed. 

Download the 2026 Global Automotive Consumer Study report