Generation AI: Ready or not, here we come!

Our new report Generation AI: Ready or not, here we come! uncovers insights and actionable advice from the Deloitte AI Institute and Deloitte Access Economics, following in-depth research with over 2500 Australian students and employees, in addition to academic research reviews.

So why are we publishing this report, and why now? Because November 2022 marked a watershed moment for AI and since then we've seen a deluge of research on Gen AI. However, global research has mostly focused on business use and adoption of Gen AI, and Governments’ response to it ... and a key perspective has been missing: Generation AI.

This new Australian research shines a light on Generation AI – digital natives who’ve grown up with smart devices and other AI-powered tech – who are increasingly using Gen AI to improve the way they study, work and live. This cohort is either just entering the workforce now or soon will be and they are set to shake up how businesses use Gen AI. Their familiarity with emerging tech and digital fluency is strikingly evident, with 58% of students telling us they’re already using Gen AI to understand new information better – and they’re almost twice as likely as employees to use Gen AI. They are set to shake up how businesses use Gen AI. Are you ready?

For the first time, this research reveals the Digital Disruption Map, charting the industries and sectors in the Australian economy which are set to be rapidly and significantly disrupted because of Gen AI. With over $600 billion of anticipated economic activity facing Gen AI disruption right now, it is time for organisations to explore how they can harness the power of Generation AI to drive productivity, fuel innovation and unleash growth.

Generation AI is here, are you ready? Download the report to explore the research, reveal six key insights and seven ‘no regret’ moves that businesses can make to disrupt with confidence, rather than be disrupted.

Read the report to explore the research, reveal six key insights and seven ‘no regret’ moves that businesses can make to disrupt with confidence, rather than be disrupted.